Evert van de Weg delivers The Box’s CanTech the Grand Tour 2022 award
Evert van de Weg hands The Box CEO Tony Veer the company's award, while The Box office manager Ad Noordijk holds up the award certificate. Close up of the men in The Box's warehouse below.
CanTech International editorial board member, Evert van de Weg, met with The Box CEO Tony Veer today (29 June 2022) in Apeldoorn (the Netherlands) to hand over The Box’s CanTech the Grand Tour 2022 Decorative award.
According to Evert, the first thing Tony remarked was “What an honour to be in the list of winners between the big can makers Crown, Trivium and Canpack.’’
The tin The Box made for a German company has become a real collector’s item. Tony Veer said: “Our client wanted to package special cakes. Cakes that were to be sold in Berlin. The customer was looking for customised tins, so that he would have truly unique tins. Concessions were out of the question. The idea was to package cakes in the shape of the Berlin Wall, and not just with one type of tin, but six different designs. This way, consumers can create their own cake tin wall.’’
The custom-made tins can be stacked on their sides to build the wall. The tins fit together seamlessly, and the modern graffiti-like designs together with the sepia-coloured vintage photographs make the tin mirror old and new brilliantly. The push-in lid is applied sideways, and a text and logo are embossed on it.
Tony Veer concluded: “We really did our best on this design so such an award is very welcome!’’
You can view the full list of category winners of CanTech the Grand Tour 2022 here.