Ogeu moves to beverage cans across brands

Ogeu moves to beverage cans across brands

French beverage group Ogeu is moving into growing markets by investing in a new filling line and will see a range of its household brands packaged in cans for the first time.

Having chosen Ardagh Metal Packaging (AMP) as their partner into large-scale can production, the Société des eaux minérales d’Ogeu will be able to fill 15cl slim, 25cl slim, 33cl sleek and standard and 50cl standard cans. The group’s large range of beverages spans multiple categories including alcoholic and non-alcoholic, sparkling and still, as well as wine-based drinks.

The company considers its investment in its own filling line as representing its commitment to making cans a key packaging option across its brands. It also means the group can reach more consumers who appreciate the option of canned versions of their favourite products. The new facility will also see Ogeu entering novel markets such as hard seltzers, energy drinks and canned teas.

Among the first products to come off the new line are two energy drinks, Truc de Fou and Breizh Elixir, as well as a pair of canned teas: Thé Noir Pèche (peach-flavoured black tea) and Thé Vert Menthe (green tea with mint), released under the group’s popular water brand Quézac. Meanwhile, Ogeu has launched Alqua as its first entry into the fast-growing hard seltzer sector. The new filling line will package all three Alqua flavours – lemon/lime, mango/pineapple, and raspberry – in a sleek 33cl format can with fresh fruit-inspired colours and a clean, contemporary design.

Mathieu Lignac, marketing director at Ogeu, said: “Cans are modern, convenient and an ecological choice, which is why we see this investment in beverage cans as a huge positive step forward. Considering Ardagh’s experience, they were the natural partner for us as we move into this exciting new market.”

Dirk Schwung, sales director at Ardagh Metal Packaging – Europe, said: “We are thrilled to enter this partnership with a renowned group like Ogeu. It’s gratifying to see this major player make such a definitive commitment to Ardagh cans, now and for the future.”