New beverage can trade group in India
Aditya Birla, Hindalco Industries, Ball Beverage Packaging (India) and Can-Pack India have formed Aluminium Beverages Can Association of India (ABCAI) to promote aluminium beverage can packaging in the region.
Group head, consumer insights and brand development of Aditya Birla Group, Prakash Nedungadi, explains: “Aluminium as a packing medium offers significant advantages across the lifecycle, including transportation, storage and disposal. Being infinitely recyclable, a used can could be returned to the shelf as a new one in just 60 days. The ABCAI plans to help increase the annual per capita beverage can consumption from 1 to 8 by 2030.”
Managing director India of Ball Beverage Packaging, Amit Lahoti, said: “The plan is to create awareness and highlight innovation possibilities, performance, sustainability and economic value of aluminium beverage packaging among key stakeholders.”